Business Growth 
Business Growth And Enterprise Value Are Driven By Continual Innovation In Three Key Areas.

Improving each of the following strategic areas can lead to increased dispersal of risk between employees, customers and vendors, increased probability of long term survival and ease of hand-off to new ownership.

1. Operations. Operations is obviously a broad topic but the operational areas we believe deserve the most innovative focus are:

  • Delivery Systems. Delivery systems are the way you get your products and services to market. At the core of this is continually re-assessing what your most important products and services are, who your best customers are and how you can best produce satisfaction while generating the highest gross margin on your sales.
  • Operating Systems. Operating systems must be refined and documented and automated. If "how you get things done" is in the head of the owner or the heads of key employees alone, the principles of diversification, sustainability and transferability are violated and your business will be tough to sell. Systematization does not have to be rigid. In fact, in the turbulent markets ahead, the best companies will develop a systematic approach to flexibility and rapid adaptation based on clear operating principles.
  • Personnel. Given the impending shortage of highly trained employees, the different perspectives and work ethics of Generations X and Y that follow current Boomer leadership, and the changing composition of the workforce, it is imperative to create a corporate culture that embraces all generations and diverse nationalities. In order to survive and thrive, middle market companies must immediately begin to implement powerful incentive and educational programs that appeal to three generations:
Baby Boomers - for retention and to attract those who desire or need to re-enter the workforce after a trial "retirement."

Generation X - for attraction, retention and development into key management.

Generation Y - for attraction and retention into functional organizational roles.

Making this more complex is that these programs must also appeal to employees from very diverse cultural backgrounds, in all age groups. We believe that recruitment, retention and development of personnel will be one of the most challenging jobs for owners of middle market companies in the next decade.

One key recommendation we have is for owners and their key managers to participate in Vistage (, the world's largest CEO organization. Without exception, if you take two companies in the same industry, one that's a Vistage member compared to one that is not, the Vistage member will have a more profitable, more valuable company and the CEO will have a much more peaceful, focused, purpose-filled life. Contact us if you'd like to get connected to a Vistage leader in your geographical area.

2. Marketing. Consider what business buyers want to buy and what they are willing to pay top dollar for. It's not your tangible assets. It's not your people (although if you develop your personnel systems as described above, your people will be a key value component). It's not "you" they want to buy. It's not your cool ideas. It's not your patents. It's not your past glories.

Business buyers want to purchase a system for making money that they perceive has a high probability of making an ever increasing amount of money for them in the future.

Business buyers want purchase an organized way to make money that they can assess will yield them a return on their investment of time and money and energy that is more attractive to them than making an alternative investment.

A proven marketing program is the single biggest value enhancer in selling your company.        

3. Information Systems. Information systems will power your new operating and marketing strategies. Effectively employed they will offset the personnel shortages and the training, skill and cultural challenges. It is impossible to overemphasize the importance of software and web-based solutions to operational and marketing challenges. It's also impossible in a format like this to address the risks and opportunities associated with information technologies.

Simply put, every business that expects to prosper in the coming decade needs a brilliant IT advisor and/or staff person. Every management team needs someone to manage its computers and network so it can focus on innovating and running the business. Every middle market business needs someone to focus upon proactive/preventative technology support, network and security audits, mobility solutions, and database development. Every middle market business needs IT experts who can implement the constantly evolving technology management solutions that address efficiency, productivity and security.

To be assured of a company that will be valuable and marketable, focus on your operating, marketing and information systems.

CrossPointe can help you assess your situation and design winning strategies in these three critical areas. We've assembled a team of top professionals who can work with you to develop an integrated strategic plan so that you can prosper and then ultimately exit profitably and smoothly. Contact us to discuss your objectives in confidence and without obligation.

Copyright © 2013 CrossPointe Capital All Rights Reserved.  |  contact  |  site map


Transactions – Business sales, mergers and acquisitions. Strategic partnerships. Debt and equity financial advisory services.

Franchise Consulting - Determining if purchasing single, multiple or master franchise opportunities is correct for you and then selecting the best fit for your objectives is the focus of our franchise consulting service.
Valuation – Enterprise assessment, business appraisal, deal structure, marketability.
Exit Planning –  Organizational design to facilitate business succession and ownership transition.
Business Growth – Innovative operational, marketing and information services consulting services to turbo-charge profitability and value.